When Brad Schneider and Ross Freedman met in an elevator in their residence hall on their first day of college, they didn’t realize it would change their lives. A chance meeting after they first set foot on the UW–Madison campus, followed by working through foundational classes such as Computer Science 367, sparked a friendship and a business partnership that has lasted over 30 years.
We look for three key attributes in high-performing companies, and our playbook helps founders unlock opportunities that will lead to creating an unfair advantage in the market.
We partner with remarkable founders who seek coaching and advisory assistance from former founders and operators.
We seek out companies with a keen focus on customer acquisition. Finding effective ways to acquire and retain customers at scale is the single biggest actor of success.
We invest in and advise companies focused on inventing the next generation of new technologies.
Origin is a data experience company based in Chicago that operates at the intersection of analytics, data, artificial intelligence and automation. The company is comprised of a group of seasoned designers, architects, developers and data scientists working together to transform organizations with data-driven solutions.
Investor & Advisor
Active
Rightpoint, a Genpact company, is a global experience leader. With over 700 team members across 12 offices, Rightpoint works with the largest brands in the world to drive growth by delivering experiences that transform how people, technology and businesses interact. From whiteboard to roll-out, Rightpoint helps clients embed experience across their operations from front to back office to accelerate digital transformation through a human-centric lens. Rightpoint was acquired by Genpact (NYSE:G) in November 2019.
Co-founders & Operators
Inactive
SparkLeadFlow is a B2B client acquisition and lead generation company serving various industries, including technology and professional services. Using data-driven outreach and multi-channel strategies, SparkLeadFlow connects businesses with high-quality leads to drive sustainable growth. The company’s mission is to build strong partnerships and unlock their full potential by tailoring scalable solutions to each client's unique needs.
Advisor
Active
Duro is a premium studio specializing in custom strategy and design for B2B and B2C software with precision and purpose. Its expert-led teams develop bespoke solutions that drive measurable results without junior handoffs or compromises. Focused on efficiency, Duro delivers fast, high-impact solutions while ensuring world-class outcomes without the waste of traditional agencies or consultancies.
Advisor
Active
Vation is a technology services firm that drives business growth for its clients by orchestrating customer experience (CX), employee experience (EX) and multi-experience (MX) solutions. With a focus on technology platform partners such as Adobe, ServiceNow, KiXR, Google and Optimizely, Vation’s offerings span digital marketing, commerce, AR/VR/3D/metaverse, data, and cloud services.
Advisor
Active
Riteknife’s mission is to revolutionize workplace safety by creating the most innovative safety products attached to every worker’s hip around the world. The company develops innovative safety knife technology to maximize safety, ease of use, and durability.
Investor & Advisor
Inactive
Ross is Co-founder and Managing Director at 367 Ventures. Ross’ fundamental belief is that every company is either a technology and data company today or will need to reinvent themselves to become one. Throughout his career, Ross has co-founded, operated, advised and invested in companies across a variety of industries. His expertise includes building high-performing sales & marketing teams, creating differentiated company cultures, fundraising, and orchestrating successful M&A transactions.
Brad is Co-founder and Managing Director at 367 Ventures. Brad fosters an “intrapreneurial” culture that promotes free-thinking, teamwork and leadership. His pride in employee growth and development has led the companies he leads and advises to accelerate their growth and win in their market. His core competencies include creating world class operational systems that enable companies to scale, fostering high-performing company cultures, fundraising, and orchestrating successful M&A transactions.
Sometimes you hear success stories and think, ‘I could never do that.’ But hopefully people hear our story about two guys who met in an elevator and did what we did. That means everyone can do it. It just takes a little bit of courage and passion.
